USATRADE greatly values the export assistance programs and export resources provided by AUSTRADE (The Australian Trade Commission) to new Australian exporters. We strongly encourage new exporters to attend an AUSTRADE export educational seminar prior to developing a business relationship with our firm. Registering in the AUSTRADE Export Market Development Grants (EMDG) program is a pre-requisite to creating a relationship with USATRADE. We urge new exporters to also attend an AUSTRADE EMDG seminar. Fifty-percent (50%) of all Retainer Fees paid to USATRADE may be reimbursable to the exporter, under the AUSTRADE Export Market Development Grants program. We can also partner your firm with an AUSTRADE approved EMDG consultant, for assistance in filing your annual EMDG claim, and efficient reimbursement. Please visit the information-rich AUSTRADE website for more data.

  
USATRADE Target Markets:
- Telecom
- Healthcare
- Manufacturing
- Finance
- Education
- US Government
- Entertainment

USATRADE is not affiliated with any government-related bodies. We are a private company, incorporated in California since 1990.

USATRADE is a Los Angeles-based distributor for Australian exporters. We reduce the time, costs, and risk of distributing your product in the United States by applying experienced sales and marketing capabilities. USATRADE has served the ICT industry since 1989, as a  distributor of high-technology products and services. With new opportunities created by the Free Trade Agreement, we have focused our efforts exclusively on building success for Australian exporters. Simply put, we strive to be your outsourced sales and marketing office in the USA.

USATRADE is in the selling business. We study your product/service, research the market, generate leads, open doors, close deals. We are not a market research firm or export consultant, rather our efforts are solely focused towards the goal of building partnerships and generating customer orders. We sell to US end-users, and also broker your relationships with additional US distributors, strategic partners, resellers, and agents. For formal definition purposes our relationship with the exporter is categorized as a Distributor, although we may initially perform as a commissioned sales Agent, and assume the role of a Distributor when circumstances demand. The majority of times, no name recognition or customer base exists in the US for the new exporters whom we represent, therefore the first stages of USATRADE's efforts with a new product are recognized in the trade as missionary business development.

USATRADE cannot be expected to finance your firm's full-fledged US marketing launch. The US economy is over 26 times the size of the Australian market. Successful Australian exporters focus on finding niche US markets that match the capabilities of their Australian companies. A full-fledged US marketing launch is price-prohibitive to the average Australian exporter, or to any small-to-medium sized company for that matter. For example, a one-time, full-page advertisement in the US edition of Information Week magazine costs US$50,740 ! Success is often tied directly to your sales and marketing budget.

We charge an initial engagement fee to evaluate your product/service, research the market, develop a sales plan, and perform initial lead generation activities to open up a sales pipeline. We examine your product's technical viability, market demand, competitive stance, and pricing. This follows with a quarterly retainer fee in support of our ongoing US sales and marketing programs; we take an agency commission of perpetual revenues from sales to end-users, distributors, resellers, and agents that we broker; we purchase from your company at a discount, the products that we resell in our capacity as a distributor. A typical engagement may be structured as follows:

Engagement Research  & Marketing Fee $20K
Quarterly Retainer Fee $18K
Agent Commission 10%
Distributor Discount 50% off RRP

The correct metrics and ROI analysis to perform in evaluating this business relationship is the cost of outsourcing your US sales and marketing function to USATRADE versus opening, staffing, and maintaining your own US office.

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The USA is the world's largest consumer. Targeting this market can be time consuming and discouraging. To help us more accurately pinpoint opportunities for your product, USATRADE performs multiple forms of strategic market analyses, including Demand Analysis, Financial Analysis and Competitive Analysis. This decision-making process helps us to determine what business to pursue, likelihood of success, and the amount of investment we will need to make to reach goals. It also helps us identify US market opportunities with the greatest Return on Investment (ROI).

We analyze your organisation's products and services and match these with US opportunities. We may select three opportunities to focus our initial business development efforts on. Through this process, USATRADE helps you avoid costly investments in areas of high resistance, and concentrates on the areas with the highest and soonest probability of closing business.

A large organization or US government agency may have all of the initiatives that match your offerings but without available funding the likelihood of procurement activity is obviously low. USATRADE's financial analysis attempts to discover spending and budget availability. We can research procurement budgets for previous year spending initiatives, as well as current publicly-available budgets, and future projections.

To better understand the nature and quality of your competitor's goods and services, USATRADE performs an analysis of your competition including product features, product prices, awards, and tenders won.