Product Lines:
- Enterprise Software
- Consumer Software
- Software Services
- Network Hardware
- OEM Hardware
- Internet Related
- Security Products
- Office Products
- Retail Consumer Items

--------------------------------------------


Garry Simon, the General Manager of USATRADE is from Melbourne (Computer Science, RMIT). In 1989, he founded Transparent Technology, in the USA, as a developer and distributor of Transparent Networking (Internet) products.

Target Prospects:
- Large Accounts
- Government Agencies
- Cities and States
- Dealers & Resellers
- Retail Chains
- Systems Integrators
- Government Contractors
- Telco's & ISP's
- SME end-users

USATRADE, a distributor of  ICT solutions, simplifies the task of distributing  products in the United States for new Aussie exporters. USATRADE has served the industry since 1989, as a premier distribution channel for technology products and services. By applying experienced sales tactics, extensive market knowledge, and a practical, results-driven approach – we successfully market your products and services to their targeted American audience. Developing the very best Australian products is your business – selling them in the US is ours!

Achieve maximum leverage from your marketing budget with our experienced sales capabilities, distribution channels, and customer list. We will guide you in developing and executing a US sales and channel strategy that best suits your company's goals and budget. Our comprehensive array of capabilities includes: sales plan design, implementation of customized VAR programs, channel development, demand-creation promotional programs, product training, reseller seminars, e-commerce, and product fulfillment. By forming a cohesive sales and marketing partnership with your company, USATRADE serves as a transparent extension to your in-house Australian sales force, and as your complete outsourced US sales and marketing office.

USATRADE demand-driving PR campaigns, online marketing, and promotional activities are designed to achieve maximum exposure and generate quality sales leads for your products. Our activities are fine-tuned to achieve maximum product awareness within the targeted channels, with the goal of building a solid network of customers, and/or qualified resellers committed to actively selling and supporting your solution. By applying focused and experienced US marketing tactics, USATRADE creates valuable mind-share for your product, generates quality sales leads, and obtains credibility-building press coverage in US media publications. Kicking up a lot of noise is an essential ingredient to marketing in the US, especially in the ICT arena. Any publicity is good publicity!

Closing sales is our number one objective. Our sales consultant's highest priority is converting leads to orders. We excel in addressing sophisticated opportunities, technical tenders, and large enterprise RFP's. We sell to consultants, resellers, system integrators, Telco's, and ISP's. We diligently pursue opportunities with large accounts, and US federal, state, and local government agencies. USATRADE maintains close contact with your company throughout the sales cycle, and provides you with timely sales pipeline reports and lead status reports. By creating this synergistic joint sales effort, we provide a seamless experience for your US customer. If your firm has already developed US leads, or if you have prospects you would like us to target, we will be pleased to follow up on this business.

USATRADE works closely with your Australian team to quickly move from a thorough market analysis of suitable target US prospects, into business development and product placement. Whether you are an early stage company that needs a US marketing plan to secure funding, or a growth-oriented mid-size business looking to expand into new sectors in the US, USATRADE is here to help.
    
USATRADE assists Australian developers of ICT products to penetrate the large US market. By serving as your USA office in California, USATRADE will provide your company with a US identity, advise you on marketing strategy and budget development, execute a jointly developed sales plan, advise you on product design modifications for key customers, performs sales calls, recruit partners, resellers, and large end-user accounts, and perform physical fulfillment of your products. Since 1989, we have enjoyed great results with vendors and clients alike, and are ideally positioned to serve emerging, forward-thinking Australian exporters wishing to capitalize on the new Australian Free Trade Agreement with the USA.